Jerry Mander – How Conservatives Got the Upper Hand In Target’s Bathroom Policy

Jerry Mander


How Conservatives Got The Upper Hand In Target’s Bathroom Policy

By Tom Borelli at Conservative Review

The laws of physics can also apply to business and politics. Take for example, Isaac Newton’s Third Law of Motion that holds, “For every action, there is an equal and opposite reaction.” Simply put, for every force, there’s a reaction force that’s equal in size, but in the opposite direction. Until now the corporate boardroom was exception to Newton’s Third Law. For far too long, there’s little or no pushback (reaction) on the Right to the actions of liberal CEOs, no matter how provocative, no matter how outrageous.

For years, many corporations advanced the progressive political agenda seeking short-term profit via the growth of government on issues such as Obamacare or energy policy with carbon dioxide regulations. With shareholders failing to curb company actions, CEOs’ have lurched further to the Left frequently politicking on matters having nothing to do with the goods or services the company sells. Finally, there is a counter reaction from the Right. When Target’s CEO decreed April 19 that the retail giant was henceforth throwing open its restroom doors to the gender-confused among its “team members” and “guests,” the American Family Association pushed back hard.

The AFA called for a national boycott of the country’s third largest department store chain, and within about 10 days, some 1.3 million signatories signed on to its petition. The aim of the effort was to hit the Target bull’s-eye where it would hurt most — its bottom line — and it appears to be working.

Target’s per-share stock price has plummeted from $84.10 on April 19, the day of its announcement, to around $68 as of this writing, about six weeks later. In contrast, Target’s competitor, Walmart’s, stock is flat during the same time, currently trading about $70.

Despite the huge difference in the stock price between the two discount big box stores operating in the same environment, CEO Brian Cornell blamed the stock price drop on — wait for it — the weather.

“It’s been a very wet and cold start to the year, and it’s reflected in our sales,” the Wall Street Journal on May 18 quoted Cornell as saying. “We haven’t seen anything from a structural standpoint that gives us pause.” Target continues to deny the boycott is impacting sales. According to a research firm that met with the company’s Chief Financial Officer, Target feels the decline in sales began before the boycott. The company’s repeated denial is highly questionable given the difference in performance between Target and Walmart.

When PayPal — equally in thrall to the LGBT lobby — told North Carolina it was withdrawing plans to expand in the Tar Heel State (action) after the governor signed legislation requiring people to use the public restrooms that correspond to the sex on their birth certificates, a junior member of Congress from North Carolina fired back (reaction).

“PayPal does business in 5 countries where LGBT individuals can be executed,” Rep. Robert Pittenger, a second-term Republican, posted on Twitter, “Slams NC for refusing to allow men into women’s restrooms.” (For the record, PayPal does business in 25 countries where homosexual behavior is illegal.

Unlike in days of old, when CEOs studiously avoided taking sides in politics for fear of damaging multi-billion dollar brands by alienating one-half of their customers, today’s corporate chieftains eagerly ask “How high?” when the LGBT lobby — whose political clout is exponentially disproportional to its minuscule numbers — says, “Jump!”

In the absence of conservative pushback, the Left has boasted of, among other things, successfully forcing the ouster of Brandon Eich as Mozilla CEO for donating to an anti-gay-marriage campaign; getting Macy’s to discontinue sales of Donald Trump’s business-attire clothing line; and pressuring Republican Georgia Gov. Nathan Deal to veto religious-liberty legislation.

A rare exception is fast-food restaurant chain Chick-fil-A, whose owners’ unforgivable (to the left) “sin” is that it adheres to the traditional definition of marriage. News in early May that Chick-fil-A was expanding its footprint in New York City prompted ultraliberal Mayor Bill de Blasio to fume, “I’m certainly not going to patronize them, and I wouldn’t urge any other New Yorker to patronize them.”

Famed evangelist Franklin Graham was having none of it and pushed back in a Facebook post. “Doesn’t this sound like bullying, intolerance and discrimination? All because someone won’t roll over to the LGBT agenda,” he wrote, “I hope Chick-fil-A has record sales in their New York stores … .”

Indeed they did, with Fox News’ Todd Starnes reporting that the Chick-fil-A restaurant near Fox News’ offices had a lunchtime line “that stretched around the block” on the same day the mayor attacked the chain.

As the AFA, Pittenger and Graham have demonstrated, social media and petitioning (using platforms such as can and should — no, make that must — be used by conservatives to push back against the Left’s radical drive to “fundamentally transform” America and to come to the defense of those under assault by Leftist bullies, corporate or otherwise.

Action board

Sign the A.F.A. Target Boycott Pledge HERE


A.F. Branco:






… which brings us to this item in closing:


One Comment

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  1. jack darnell 13/06/2016 — 19:47

    Good entry, I like the article also the graphics.


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